Past, Present & Future of Children’s Books
During the SCBWI conference, I had the opportunity to attend a panel by Justin Chanda, VP, Publisher of S&S Books for Young Readers. The topic covered the Past, Present and Future of Children’s Books Publishing and I wanted to share with you some of his thoughts, which I found rather insightful!
Past:
- Every publishing house as a past history with authors and their backlist. Although many new authors fear the competition of a house’s backlist, this list is what helps sustain the house and we should learn to embrace it and learn from it!
- The trend within children’s books has changed over the past 10 years from picture books to middle grade books (with the Harry Potter series) to young adult books (with the Twilight series). It follows a significant group of readers as they grew older, with new ones jumping onboard!
Present:
- YA continues to hold strong because of several reasons, most significantly … 1. Adult cross-over. 2. The Internet! Authors can interact with their readers and keep them hooked via their website, promotion of other books, Twitter, etc.
Future:
- There is a change in readership because children are moving to chapter books at a much earlier age. This one struck me immediately because I see it with my own children. My daughter was expected to be reading in Kindergarten and there is a push to be out of any sort of picture book by first grade. Therefore a lot of the longer picture books are going by the wayside and the chapter books are skewing younger. This is important to note for picture book authors - there is a huge push by all the editorial houses to go with much shorter text.
- With the much heated debate on e-books, Justin said it should be embraced as a wonderful new avenue. His feeling on self-publishing is that editorial houses are still necessary for most authors who can’t, or don’t want to, do marketing, sales, scheduling, etc.
- New media is definitely part of the future. There is now a Choose Your Own Adventure iPhone app created from the older books, and Loser/Queen is a serialized novel where the audience helps choose what’s next!
As a social media nut, I love the idea of it tying into my novels. I can’t wait to see what comes next!



